An open Waytoplay
Waytoplay offers fun without wires, wi-fi or screens. We believe in the creative force of children. With your child in the driving seat, the road segments let the imagination pave the way to adventure. There are no maps and the toy road can be expanded endlessly for a never ending adventure.
‘Why don’t your sets include maps or designs for tracks?’ our customers sometimes ask. Our answer is simple: we do that on purpose. We believe that there are no rules, no standards for how to play with our toys. Any is way is your Waytoplay.
The rich creativity and imagination in any child is best stimulated with ‘open ended’ toys. Toys that have no set goal, target or result.